BUSINESS ALIGNMENT

EVERY EXPERIENCE.
EVERY CUSTOMER.
EVERY TIME.

 

OUR AREA OF FOCUS: THE 360 DEGREE BRAND EXPERIENCE

EVERY ENGAGEMENT IS A GIFT.
EVERY EXPERIENCE IS AN OPPORTUNITY TO CONNECT.

An on-brand customer experience boils the ability to clearly communicate brand values and the ability to replicate that communication through multiple touch-points over and over again. Life cycle management is a practice that can make or break your ability to upsell, cross-sell, build trust, drive loyalty and otherwise establish and grow a customer relationship. It helps identify opportunities for adding value and elevates the customer to a partner and a brand to a movement. CORHOUSE helps you identify and master lifecycles to maximize engagement and communicate your brand values - every time.

Image by Omar Prestwich

B R A N D
E X P R E S S I O N

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C U S T O M E R
E X P E R I E N C E

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L I F E C Y C L E S +
P R O C E S S E S

 

WHAT WE WORK ON.

We work from strategy to execution to deliver the alignment tools and process. Clients have found their strategy is implemented most powerfully when Cor comes onboard alongside the executive to assure enrollment, adherence and follow-through surrounding company objectives on brand, culture and growth. This includes roles in: 

- INTERNAL COMMUNICATIONS

- CULTURE DEVELOPMENT

- EMPLOYEE INTERVIEWING & ONBOARDING

- BRAND STYLE GUIDE DEVELOPMENT

- KEY BRAND MESSAGING DEVELOPMENT

- CULTURE HANDBOOK DEVELOPMENT AND ENROLLMENT

- FOUNDER LED TO FOUNDER INSPIRED TRANSITION PLANNING

- and more

 

WHAT WE DELIVER.

Naming, Identity, Value Proposition, Market Positioning

Building a Solid Foundation

Brand Development, Brand Refresh + Style Guide

Tool Kit for Brand Consistency

Mission, Vision, Values Strategy + Culture Book

Core Work for Engagement

Sub-Brand Development + GTM

Launch: From Strategy to Execution

Internal Communications + Alignment Strategy

Empowered and Enrolled Decision-Making

Brand Management + Customer Lifecycle

Brand "Policing" + Experience Consistency

 

TEAM ALIGNMENT

 

HOW TO SPOT AN ALIGNED TEAM.

Creating alignment is the most fundamental and critical task for any leader and leadership team. We look at the intersection of 3 strategic pillars to create inspired team alignment:

COHESIVE BRAND DELIVERY

  • Moved by customer pain-points

  • Motivated to move the business, customer & world forward

  • Aligned to key business objectives

  • Tracking results and outcomes

  • Aware of the brand promise and rigorous about personally owning it's execution

  • Mindful of each interaction, internally and externally, for a consistent brand experience

EMPOWERED WORKFORCE

  • Enrolled in mission, vision, values

  • Exercising ownership of personal contribution

  • Inspired to support, champion, and celebrate the work of the company and their coworkers

  • Able to get Visual, Verbal, and Viral about the work the company is doing to infect and inspire others

STRAIGHT-UP GROWTH

  • Delivering BIG and INNOVATIVE products to market

  • Known for keeping things fresh, iterative and current

  • Enrolled in a culture of prototyping, testing, and experimenting to deliver results beyond what is expected

  • Possessing an entrepreneurial mindset, irrepressible optimism, and belief in a better future and ENROLLING OTHERS TO FEEL THE SAME.

 

WE WORK AT 3 KEY PAIN-POINTS.

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G R O W T H

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L E A D E R S H I P

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P R O C E S S

 

ALIGNMENT OUTCOMES.

Creating team alignment empowers everyone to move forward.

EXECUTIVE FOCUS

Executives main focus needs to be on moving the business forward, but often it's not. Problem solving, decision-making, and personnel management often overshadow the core business function of the executive. Through rigorous and clear team alignment, you recapture your time to do the real work your job requires.

TEAM EMPOWERMENT

Teams function best when they are moving toward the same mission at the same speed with everyone pulling their equal weight. Through team alignment people are clear what position they play and what's expected of them every day. Removing ambiguity removes barriers to achievement and that's the perfect set-up for a win.

INNOVATION

Twenty-five of the nation's Top 500 CEOs cited "innovation" as their number one business objective. Team alignment is your clear path to innovation. When teams work well together and everyone feels empowered they play off each other. Innovation is born out of a place of play. Questions of "what if..." and "how about..." are the fodder of any good innovative idea and team alignment creates a sandbox for playtime.

 

WHAT HIGH-VALUE EMPLOYEES WANT

Inspire and empower your A-players and the entire workforce will rise.

OWNERSHIP

  • They want to take ownership.

  • They want to know they’re having impact.

  • They want to work with smart people who challenge them to continually up their game.

  • They want to know their contribution is setting them up for future success.

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PURPOSE

At this point, the idea that your company need to have - and be driven by - purpose should be a no-brainer. But how you think globally and act individually rests in the game-changing trifecta of alignment, agreement, assignment. Yes, your WHY is important. But it's the scaffolding to underpin it (alignment, agreement, assignment) that allows purpose to reach its full potential.

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ALIGNMENT

Deloitte recently released a study published in Inc. of 10,455 Millennials who cited "critical thinking" as an area in which they needed development. Employers in the business of building critical thinking in their employers win in a big way. Critical thinking is alignment in action - given to every employee, every day.

Image by Tim Marshall
 

©2017 Corhouse