EXPLORE THE TOPIC OF
PERSONAL BRAND & IDENTITY
YOU ARE A WORK OF ART - DISCOVER WHAT THAT MEANS
The demand on the individual today to embody and embrace personal branding is incredible and ever-increasing. It can feel overwhelming and confusing, even for brand veterans. So we start with what's real: you are beautiful. You were designed on purpose. We lay that foundation and we build from there.
The very best brands use the power of story packed in myth and archetype to engage with the world emotionally and, in doing so, transform lives. It's incredibly powerful and is carefully created in agency war rooms by designers in thick black glasses who craft each detail of the story carefully, piece by piece, until it is a whole picture; a visceral experience designed to move you. Yet that same thing that is carefully crafted and created in brands happens, organically, in you. In this two-day ENCOUNTERING IDENTITY workshop, we uncover the unstoppable, breathtaking and visceral beauty in you. You are a stunning and expressive work of art. Truth.
SATURDAY, JUNE 1 @ 6:30 PM
HOSTED BY KENT YOUNGSTROM STUDIO
*full location details below
Strategist. Mythologist. Clarifying Agent. Human String Theory. Cor lives up to her name by identifying the core, the heart of the matter, the fundamental nature, the most essential part of every brand, business and person she works with. It's exposure of the best kind. In EXPLORING IDENTITY, Cor brings her full brand strategy took kit and knowledge working with some of the world's top brands and icons to bear on your personal identity. You. Fully known.
An artist. Murals. Canvas. Shoes. Jeans. Anything accepting paint. And words. Often words. Because words are how Kent gets to your heart. In EXPLORING IDENTITY, Kent will wield both swords to get to the heart of you.
A G E N D A
THE MYTH INSIDE YOU
An exploration of the power of brand strategy, how the best brands do it, and how the power of universal storytelling and timeless and mythological story is alive and well inside of you.
B R A N D
P R E S E N T A T I O N
WHAT THE BEST BRANDS KNOW
Cor will walk through the myth and archetypes of some of the world's most powerful and renown brands. She will unpack the process and methodology used to get to the inspired epicenter of brand strategy and show how you can use those tools to unlock the brand power within you.
A R C H E T Y P E
E X P L O R A T I O N
The Poet. The Lover. The Hero. The Magician. These are all examples of archetypes that are both mythological and very much alive and well and living around us today. We are all a living, breathing, story. And the stories we carry are not hidden but are very evident. Cor will walk you through Carl Jung's 12 archetypes as well as her own expanded Archetypes of Style (TM) as you explore the story of you.
D I R E C T
A C C E S S
ONE ARTIST. ONE STRATEGIST. AND YOU.
Kent & Cor have specifically kept the number of attendees down so that you can have direct and personal access to ask any questions you have about the story of you. This access is designed so you will walk out of the room with a deeper understanding of who you are by two people designed, skilled and experienced to mirror the truth of you.
T H E S T O R Y
O F A J O U R N E Y
HEALING, TRANSFORMATION & HOPE
Hear how Kent met Cor because UPS delivered a broken canvas and how it changed everything. Cor's story is one of loss, healing, transformation and hope - it is, in the end, the story that is inside everyone. Cor and Kent sit together in the same room for the first time since meeting five years ago and share their story.
B R O K E N
C A N V A S
Before we build our story we often have to do the repair work on all the incorrect beliefs we've held about ourselves. BROKEN CANVAS is a hands-on meditation of repair and transformation. You'll get your hands dirty as you powerfully restore your personal canvas.
B U I L D T H E
S T O R Y O F Y O U
YOU - MADE VISIBLE
It's often so hard to see ourselves so we've devised a plan to give you an external manifestation of your internal reality. We pull out words and images that make up the many parts of you and put them on a canvas. And because those around us can often speak the beauty of what's within us in mirror-effect we see this process as a co-creation.
GUIDED WITH LOVE
CREATED BY YOU
BUILT IN COMMUNITY
CREATE YOUR OWN
IDENTITY STYLE GUIDE
WALK AWAY WITH SOMETHING IN YOUR HAND
The most powerful tool in the Brand Strategist's arsenal is the Brand Style Guide. A potent identity expressed consistently over time is the #1 success factor of any brand. You have to be able to know a brands story and recognize it - instantly. When you leave ENCOUNTERING IDENTITY you'll have a visual style guide of you in your hands to hang on your wall and use to guide the decisions you make going forward. We all need reminders of who we are. This is yours.
SPEND THE EVENING IN
AN ARTIST STUDIO
WALK IN CLEAN. GET DIRTY.
Opening your mind to who you are can often start by simply changing your environment and accessing a cerebral topic viscerally. Prepare to take in the idea of personal identity through all of the senses.
You may start clean. You may end dirty. Anything can happen when paint is involved.
THIS IS FOR YOU IF YOU ARE A:
WHO WANTS TO BETTER UNDERSTAND THE POWER OF BRAND & BUILD YOUR OWN
WHO WANTS TO BUILD INFLUENCE & COMMUNITY ON ANY LEVEL
ON A JOURNEY TO LEARN MORE ABOUT YOURSELF & OTHERS
WHO IS IN TRANSITION & LOOKING FOR A NEW WAY FORWARD
V E N U E / D E T A I L S
06 01 19 @ 6:30 PM
KENT YOUNGSTROM STUDIO
1430 Industrial Drive, Suite C
Matthews, NC 28105
Lite beverages & snacks will be served.
Music on tap
C O N T A C T
If this workshop resonates with you but you & you'd like us to come to your city, let us know.